Privacy Policy

This Privacy Policy describes how Elite Performance Institute ("EPI," "we," "us," or "our") collects, uses, and discloses your information and explains the choices you have regarding that information. This Privacy Policy applies to information we collect when you use our website, visit our facilities, or use our services.

1. Information We Collect

1.1 Personal Information

We may collect the following categories of personal information:

• Identifiers: Name, postal address, email address, phone number, date of birth, and insurance information.
• Protected Classifications: Age, gender, and medical conditions as required for treatment.
• Commercial Information: Services purchased, obtained, or considered.
• Internet Activity: Browsing history, search history, and information regarding interaction with our website.
• Geolocation Data: Physical location or movements when using location-based features of our website or mobile applications.
• Professional Information: Current or past job history or performance evaluations when relevant to your care.
• Inferences: Profile reflecting preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes as relevant to your care plan.

1.2 Protected Health Information (PHI)

As a healthcare provider, we collect protected health information, which includes information about your past, present, or future physical or mental health condition, healthcare services provided to you, and payment for those services. Our collection, use, and disclosure of PHI are governed by HIPAA and our Notice of Privacy Practices.

1.3 Information Collected Automatically

When you visit our website, we may automatically collect certain information about your device and usage, including:

• IP address, browser type, operating system, and device information
• Pages visited, time spent on those pages, and referring website addresses
• Information collected through cookies, pixel tags, and other tracking technologies

2. How We Use Your Information

We may use the information we collect for the following purposes:

• Provide, maintain, and improve our services
• Process and complete transactions
• Send administrative information, such as appointment reminders
• Respond to your comments, questions, and requests
• Communicate with you about products, services, offers, and events
• Monitor and analyze trends, usage, and activities
• Detect, investigate, and prevent fraudulent transactions and other illegal activities
• Personalize your experience on our website
• Comply with legal obligations

3. How We Share Your Information

We may share your personal information with the following categories of third parties:

• Service Providers: We may share your information with third-party vendors, consultants, and other service providers who perform services on our behalf, such as payment processing, data analysis, email delivery, hosting services, and customer service.
• Healthcare Providers: We may share your PHI with other healthcare providers involved in your care, as permitted by HIPAA and described in our Notice of Privacy Practices.
• Insurance Companies: We may share your information with your insurance company to verify coverage and process claims.
• Legal Requirements: We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency).
• Business Transfers: If we are involved in a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction.

4. Your Rights and Choices

4.1 HIPAA Rights

HIPAA provides you with certain rights regarding your PHI, including the right to:

• Request access to your PHI
• Request corrections to your PHI
• Request restrictions on certain uses and disclosures of your PHI
• Request confidential communications
• Receive an accounting of certain disclosures of your PHI
• Receive a paper copy of our Notice of Privacy Practices

For more information about these rights and how to exercise them, please see our Notice of Privacy Practices.

4.2 California Privacy Rights

If you are a California resident, the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA) provide you with specific rights regarding your personal information, including:

• Right to Know: You have the right to request information about the personal information we collect, use, disclose, and sell.
• Right to Delete: You have the right to request deletion of your personal information, subject to certain exceptions.
• Right to Opt-Out: You have the right to opt-out of the sale of your personal information.
• Right to Non-Discrimination: You have the right not to be discriminated against for exercising your CCPA rights.
• Right to Correct: You have the right to request correction of inaccurate personal information.
• Right to Limit Use of Sensitive Personal Information: You have the right to limit the use and disclosure of sensitive personal information.

To exercise these rights, please contact us using the information provided in the "Contact Us" section below.

4.3 Cookie Preferences

Most web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove or reject cookies. Please note that if you choose to remove or reject cookies, this could affect the availability and functionality of our website. You can also manage your cookie preferences through our Cookie Consent Manager, accessible via the "Cookie Settings" button in the footer of our website.

5. Data Security

We implement appropriate technical and organizational measures to protect the security of your personal information and PHI. However, please be aware that no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee its absolute security.

6. Children's Privacy

Our website is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If we learn we have collected or received personal information from a child under 13 without verification of parental consent, we will delete that information.

7. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. If we make material changes, we will notify you by posting the updated Privacy Policy on this page with a new effective date. We encourage you to review this Privacy Policy periodically to stay informed about our information practices.

8. Contact Us

If you have any questions about this Privacy Policy or our privacy practices, please contact us at: